(Note that YouTube has been investing in its e-commerce capabilities, with recent product launches like shoppable ads, the ability to shop directly from livestreams and now YouTube Shorts’ shopping features.)ģ. Viewers who tapped the hashtag were brought directly to the Glossier website where they could make a purchase. More than 100 influencers were asked to create Shorts videos about the brand’s eyeliner with #WrittenInGlossier in the caption. This past June, beauty brand Glossier created a truly unique sales promotion centered around YouTube Shorts.Top YouTube creator MrBeast is a great example of someone who repurposes content from longer high-performing videos to extend even more value from past content.ESPN offers highlights, trending moments, commentary and more via its Shorts, providing an exciting new format for its loyal audience of over 8.81 million subscribers.Cooking community platform/marketplace brand Food52 posts a variety of recipe and food-related Shorts that often include sneak peeks of its longer-form YouTube content.Trending content-sharing a unique twist on topical audio and video trends.Ĭurious about how existing brands are using YouTube Shorts? Check out the following examples:.Hacks, secret menus, behind the scenes, life tips from top creators-everyone loves to be privy to insider information.Try-ons or “get ready with me” experiences that showcase usage and drive inspiration.Unboxing videos, with creators showing viewers all the reasons to get excited about your product.How-tos and tutorials, with step-by-step instructions for making the most of your brand.Authentic reviews and recommendations of your brand, shared by popular social media personalities.A few tried-and-true video trends that are perfect for YouTube Shorts include:
TikTok’s consumingly entertaining content experience should lead the way for brands that want to give YouTube Shorts a try.
Much like TikTok, YouTube Shorts offers built-in tools with endless possibilities for content creation and display, including the ability to edit together multiple 15-second video clips for a maximum 60-second length. You Can Engage Audiences In Creative New Ways YouTube Shorts means that more brands can engage a wider audience demographic with on-trend short videos-with the added benefit of connecting Shorts content to already established YouTube presences.Ģ. While a brand targeting older consumers may have trouble reaching its target audience on TikTok, it’s much more likely to be able to find the 55-plus market on YouTube. What sets YouTube apart from other video-centric platforms is its enormous appeal: There’s so much content among so many categories that it attracts users from all walks of life.
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